Strategic Paid Growth for Scaling Startups.

Smarter Acquisition. Stronger Funnels. Sustainable Growth.

I help CMOs and Heads of Growth scale paid growth through roadmaps, channel expansion, and full-funnel optimization.

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Services

You’ve got paid channels running—but scaling is stuck, performance is unclear, and you’re not sure which lever to pull next.

I partner with in-house marketing teams to bring strategic clarity, actionable roadmaps, and data-informed direction—so you can grow without over-hiring, overbuilding, or overspending.

These services are designed to solve the most common and costly growth challenges facing Series B–C startups.

Retainer: Growth Partner Retainer: Growth Partner
Retainer: Growth Partner

  • Commitment: 20–30 hours/week

  • Best for: Growth-stage startups that need senior-level expertise across paid channels, but don’t want to build out a full team yet

  • What it is:
    Fractional support across Paid Search, YouTube, and OTT/CTV; strategic leadership, hands-on execution, and testing frameworks that drive real growth

  • Deliverables:

    • Weekly channel optimization and performance reviews

    • Creative and audience testing strategy

    • Landing page and funnel conversion recommendations

    • Monthly KPI reporting and roadmap adjustments

Channel Audit + Scale Plan Channel Audit + Scale Plan
Channel Audit + Scale Plan

  • Duration: 2–4 weeks

  • Best for: Teams with traction who are struggling to scale or optimize existing channels

  • What it is:
    A full-funnel audit of your active channels (including structure, bids, creative, and landing pages) paired with a 90-day roadmap to scale efficiently

  • Deliverables:

    • Prioritized channel fixes

    • Quick-win playbook

    • 90-day scale plan

    • Guidance on conversion blockers and testing priorities

Channel Launch + Ramp Channel Launch + Ramp
Channel Launch + Ramp

  • Duration: 4–8 weeks

  • Best for: Startups ready to expand into YouTube, OTT/CTV, or Paid Search but unsure where to start or how to measure success

  • What it is:
    Everything you need to confidently launch a new paid channel, from strategic planning to asset development to performance measurement

  • Deliverables:

    • Channel launch strategy and roadmap

    • Campaign structure, creative briefs, and testing plan

    • KPI targets based on your model (CPA, ROAS, LTV)

    • First-month optimization report

Areas of Expertise

  • Growth strategy across SEM, YouTube, Social, and OTT/CTV

  • Google ecosystem leadership: Search, YouTube, Performance Max, AI Max

  • 0–1 channel launch playbooks & expansion roadmaps

  • Incrementality frameworks and test design

  • Conversion rate optimization (CRO) and funnel strategy

  • Audience-led creative and messaging for sensitive categories

  • Strategic growth advisement; helped multiple companies reach unicorn status

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About

I’m a growth marketer with 18+ years of experience scaling paid acquisition and full-funnel performance for consumer and health-tech brands.

I help startups and mid-market teams build and grow performance channels, from SEM, YouTube, and paid social to OTT/CTV, while optimizing funnels, attribution, and testing to turn ad spend into sustainable, long-term growth.

While I’ve recently worked with companies in health-tech and fintech, the strategies I bring are industry-agnostic and designed for any startup ready to grow smarter through paid acquisition, channel expansion, and full-funnel experimentation.

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Contact Us

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